Infographics proved to be very popular among clients which positively impacted revenue. In the creative process, we got inspired by design elements tied to the portrayed event whilst also respecting clients’ own identities. Infographics contained useful information, were visually attractive and easily digestible.
Blog articles played an important part in our strategy for the distribution of sports-related content, namely from the perspective of search performance. Articles offered informative overview of a particular event, and contained a backlink to clients' websites. Created content found its use on clients’ websites as well in our partner network where it helped improve off-site SEO.
Content localisation can open door to companies far beyond their local market. Among languages with the help of which we assisted ICS-digital and their clients in reaching foreign clientele were Arabic, Indonesian, Japanese, Korean, Turkish, Thai, Vietnamese and Malay.
We hit the nail on the head with infographics and content translation. While regular blog content helped clients' websites strengthen their ranking in search engines, it were infographics that made ICS-digital's clients stand out the most. Our network of translators, moreover, enabled ICS-digital to expand their service portfolio and reinforce their position as a global content provider.