The original website was too busy and worked well only on desktop devices. Since about 50% of all visitors accessed the website from a smartphone or tablet, the website automatically alienated one half of its audience. By implementing responsiveness we made it accessible to all devices. Moreover, the content underwent thorough revision and reconstruction and became easily searchable, regardless of the device used.
Foreign language and cultural differences result in many questions in the heads of entrepreneurs and investors entering the country. Proactive approach to this problem lied in creating a knowledge base consisting of useful blog articles. Those often times served as an entry point to the website.
Even though majority of the firm’s clientele consisted of returning customers, the company was falling behind in reinforcing long-term client-business relationships. We, therefore, offered creation of brochures that would be handed in at meetings and other occasions. By obtaining quality presentation materials, customers could be reassured about their decision and also find more information about other complementary services.
Thanks to reinstalled website responsiveness, the company’s services became accessible to a larger audience, which in turn opened door for future expansion. Simplified navigation on the website, SEO keyword optimisation and focusing on blog articles further contributed to the growth of organic traffic and helped decrease dependency on the existing costly AdWords campaign.