Watches were photographed against white background as well as other luxury-evoking surroundings. We predominantly focused on capturing captivating functions and details with the intention to create a wow effect.
We used selected watch models for display in banner ads that were further used to promote the products on Toptime’s own website and in Google Display Network. Visually interesting banners can always draw attention better than plain text ads.
Photos that we created happened to attract attention of the watch manufacturers themselves. They liked them so much that they decided to use them in their crowdfunding campaigns on Kickstarter, Indiegogo and even at a Watch & Clock Fair in Hong Kong. In the end, the campaigns managed to raise more than 800,000 USD.
The content marketing campaign was received very well with the fanbase as well as customers, and definitely helped Toptime get noticed. In addition, the sales of watched we decided to feature in the campaign rose on average 100 to 1,500%.
